Give Yourself a Raise in 2018
by Marty Venturini
February 15, 2018
The U.S. economy has been doing well, finishing 2017 by growing 2.3%, but it’s expected to do better this year at 2.9%. The global economy is expected to do a bit better than that at 3.1%, and this trend is expected to last for several years. Now is a wonderful time to think about growing your business or starting a new business.
Bedbugs continue to pester us
Bed bugs continue to be a severe problem for hotels, camps, churches, hospitals, homeowners, property managers, and apartment managers. Heat has proven to be the most efficient means of killing bed bugs, other insects and arachnids, and their eggs. Your customers will love the technology because it is also a non-chemical method. You will love the electric bed bug heat technology because it is like having an extra employee: once your technician has set up the jobsite, he may leave to service other clients, returning at the end of the day to collect the equipment.
The GreenTech Heat Solutions technology commercialized by Dr. Michael Linford has been perfected over the past 35 years, and so has the heating equipment. Today the techniques are fool-proof and safe if properly followed.
How does this help you to grow? An effective way to start is by purchasing a package of heat equipment and letting your customers know you offer heat treatments. Word will spread in your market and customers preferring a toxic-chemical-free heat treatment will begin calling. Most pest management companies see a significant gain in sales and profitability within the first year of adding heat. Many companies can pay for the investment in equipment within a few months.
The advantages of heat
For hotels, apartment managers, and camps there is an opportunity to lower operating costs by self-treating your own properties. When combined with wireless temperature monitoring, electric heat essentially provides you and your team an extra, virtual employee. Additionally, you can respond quickly to a problem before it spreads or gets out of hand and damages or destroys your reputation. One apartment management company began letting new tenants know that the apartment they were moving into had been heat treated and was disinfected, and guaranteed to be free of bedbugs. It proved to be a wonderful marketing tool and really set them apart in their market.
So give yourself a raise in 2018 by either adding heat to your pest management offerings or cutting some expenses. Either way, you’ll improve your reputation.